Keeps made hair loss a starting point. Nurx made the business bigger. Thirty Madison’s next test was learning how much of healthcare one company should try to own.
Doctor Anywhere is a Singapore-headquartered, tech-led healthcare company founded in 2017 by Lim Wai Mun. It started as a telemedicine app that put a licensed doctor on a video call within minutes, then deliberately grew downward into the physical world - GP clinics, specialist practices, health screening and imaging suites, home visits, medication delivery and an in-app health marketplace. The company describes the result as a 'Hospital Anywhere' model: one app that carries a patient from a 2am sore throat to a knee surgeon, across Singapore, Malaysia, Thailand, Indonesia and the Philippines. It serves roughly 3 million users, sells to consumers, corporates and insurers, and has raised about US$176 million from investors including Asia Partners, Novo Holdings, Square Peg, EDBI, IHH Healthcare, Philips and Pavilion Capital.
WhiteCoat Global is a Singapore-headquartered digital healthcare provider that lets patients video-consult a licensed doctor from their phone and get medication delivered to their door. Founded in 2018 by former corporate lawyer Bryan Koh, it grew from Singapore's first telemedicine regulatory-sandbox startup into an omnichannel health group operating across Singapore, Indonesia, Malaysia and Vietnam. After its 2024 acquisition of Indonesia's Good Doctor, the combined group works with over 130 insurers and 7,500 corporate partners to serve more than 6.8 million clients, positioning it as one of Southeast Asia's largest integrated digital healthcare platforms.