Rowan

Rowan is a nurse-led ear piercing brand that applies clinical, medical-grade standards to a service long associated with mall kiosks and piercing guns. Founded by former Wall Street trader Louisa Serene Schneider, the company pairs licensed nurse piercers with hypoallergenic, nickel-free jewelry across 100+ studios nationwide, plus a direct-to-consumer e-commerce shop. Backed by VMG Partners and Kevin Durant's Thirty Five Ventures, Rowan turned a low-trust ritual into a safety-first, celebratory experience for customers of every age.