medical-fitness
(2)
Active Wellness
Active Wellness is a San Francisco-based fitness and wellness management company that designs, builds, staffs, and operates premium fitness centers across North America so its clients - healthcare systems, corporations, residential developers, community clubs, and senior living communities - don't have to. Co-founded and led by industry veteran Bill McBride, the company pairs decades of operational know-how with branded programming, technology, and consulting to turn fitness facilities from cost centers into thriving, profitable, member-loved spaces.
Bill McBride
Bill McBride is the Co-Founder, President & CEO of Active Wellness, a San Francisco-based fitness center design and management company. With nearly four decades in the fitness industry - starting at age 18 selling health club memberships - he co-founded Active Wellness in 2013 after a decade-long run as President and COO of Club One. He also runs BMC3, his consulting and coaching firm, and has served as Chairman of the IHRSA Board of Directors. Named an ATN Power Player of 2024, McBride is an internationally recognized speaker, author, and advisor shaping the future of fitness delivery through medical integration, digital hybridization, and community-centered wellness.