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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Zvika Netter Spent 18 Years Making TV Ads Less Dumb
Founder · Executive · Operator

Zvika Netter Spent 18 Years Making TV Ads Less Dumb

He started with clickable objects inside video. The more durable invention was an independent control layer for a television business learning to speak software.

zvika-netter · innovidRead →
Company
Innovid’s $500 Million Reset: How a Video-Ads Startup Became the Pipes Behind Streaming TV
Enterprise · Saas · Media

Innovid’s $500 Million Reset: How a Video-Ads Startup Became the Pipes Behind Streaming TV

It began with clickable video, survived the messy birth of connected TV, and learned that the best business in advertising may be the part viewers never notice. Now, inside Mediaocean, Innovid is betting that neutral infrastructure plus AI can outmaneuver the walled gardens.

advertising-technology · connected-tvRead →