media-optimization
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Jon Lorenzini Wants Marketing’s Prettiest Graphs to Earn Their Keep
After years inside Google, Facebook and Snap, the LiftLab executive has arrived at a bracing standard for analytics: if a dashboard does not change a decision, it is décor.
Smartly Makes Ad Operations Less of a Circus
Smartly turns product feeds, media budgets, and a small army of ad variants into one coordinated workflow. The payoff is speed and control, provided your campaign volume can justify an enterprise contract.
Prescient AI
Prescient AI is a marketing measurement and optimization platform that uses machine learning and Bayesian statistics to show brands how much revenue each advertising channel actually drives. Its marketing mix model (MMM) captures full-funnel impact - including the indirect halo effects campaigns have on organic lift and downstream revenue - then forecasts future performance and recommends budget allocation across DTC ecommerce, Amazon, and retail. Founded in 2019 and headquartered in Miami, the company serves 100+ omnichannel and DTC brands and positions itself as an independent, privacy-safe alternative to last-click attribution.