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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

media-agency

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Company
Eclectic Communications would rather you call its clients
Media · Enterprise

Eclectic Communications would rather you call its clients

A Los Angeles media agency once used its client page to question the client-logo wall. Its alternative tells you something useful about buying advertising: ask who did what, then ask what happened.

media-agency · media-planningRead →
Company
The $8.7 Billion Media Buyer Betting Its Edge Is an Open Door
Media · Enterprise · Ai

The $8.7 Billion Media Buyer Betting Its Edge Is an Open Door

Horizon Media became one of America’s largest media agencies without joining a global holding company. Now it is trying to prove that independence can be more than an ownership detail - it can be a product strategy.

media-agency · media-buyingRead →
Company
Tinuiti Wants to Find the Money Your Marketing Is Wasting
Enterprise · Ecommerce · Ai

Tinuiti Wants to Find the Money Your Marketing Is Wasting

The independent agency built its name buying digital ads. Its next act is harder: proving which dollars actually caused growth, and exposing the ones that did not.

performance-marketing · digital-advertisingRead →