med-spa
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The Squash Court Startup Quietly Rolling Up America's Med-Spas
Two Harvard MBAs sketched a med-spa roll-up between squash matches. Six years later, Aesthetic Partners runs the back office for 20-plus clinics - and lets every founder keep their name on the door.
GoSaga, Inc.
GoSaga, Inc. is a Norwalk, Connecticut wellness holding company that builds and scales next-generation lifestyle brands across fitness, beauty, and well-being. Founded in 2020 by Geoff Schneider and partners, it runs an asset-light franchisor platform that pairs a centralized operating engine - unified technology, data, quality assurance, and expert operators - with a portfolio of founder-led brands including LYMBR, Squeeze Massage, VIO Med Spa, and FitLab's boutique fitness concepts. Backed by $5M in Series A funding, GoSaga positions itself to capture consumer engagement at every stage of the wellness journey.
Geoff Schneider
Geoff Schneider is the co-founder and CEO of GoSaga, a Norwalk, Connecticut holding company that acquires and scales franchised brands across wellness, beauty, and fitness. He founded the personalized-stretching studio brand LYMBR and runs the early-stage investment platform Cava Capital, drawing on more than 25 years operating and investing in consumer brands. Under his 'efficient franchisor' thesis, GoSaga has assembled a portfolio including LYMBR, VIO Med Spa, FitLab, and Squeeze Massage that shares services and vendor scale across roughly a dozen states.