meat-delivery
(3)
ButcherBox
How a founder who once lost investors' money built a half-billion-dollar meat company on a Kickstarter, a trash bag of grass-fed beef, and a refusal to take venture capital.
Elizabeth Liu
Elizabeth Liu is the CEO of Crowd Cow, the Seattle-based online marketplace that connects independent farms and fisheries directly with people who want to know where their meat and seafood comes from. She has been with the company since its earliest days, rising from category and operations roles to VP of Marketing before taking the top job in February 2023 when co-founder Joe Heitzeberg stepped down. Before Crowd Cow she spent roughly 15 years in direct-to-consumer and marketplace commerce, including marketing director at Wayfair, payments product manager at Amazon, and business development at Zulily. She holds an MBA from Northwestern's Kellogg School of Management and mentors early-stage founders through Techstars.
Crowd Cow
Crowd Cow is a Seattle-based online meat marketplace that connects independent farms, ranches, and fisheries directly with home cooks. Founded in 2015 as a 'cow-sharing' crowdfunding experiment, it grew into one of the best-known direct-to-consumer protein brands in the U.S., known for radical transparency about where each cut comes from, hard-to-find products like Japanese A5 and Olive Wagyu, and a mission to give consumers an alternative to the anonymous, commodity grocery-store meat case.