Behind Latin America’s Big Macs sits a Montevideo company running 2,520 restaurants, a 115-million-user data engine and one of the region’s largest first-job machines. Its real product is consistency at continental scale.
LIFELENZ is an AI-driven workforce management platform for large hourly and shift-based employers, best known in quick-service restaurants. It uses self-tuning machine learning to forecast demand store-by-store, then builds optimized, compliant schedules and handles time & attendance, people management and reporting. Founded in 2017 with technical roots in Australia, it now serves major QSR brands including thousands of McDonald's restaurants across the US, UK and Ireland.