maternal-care
(2)
Zaya Care
Zaya Care is a New York-based healthcare company building the largest network of in-network maternal and wellness specialists in the United States. It negotiates insurance contracts on behalf of independent practitioners - pelvic floor therapists, lactation consultants, dietitians, mental health therapists and acupuncturists - and handles credentialing, eligibility and billing so those providers can accept insurance without the administrative burden or financial risk of doing it alone. Inspired by the comprehensive European model of maternity care, Zaya gives small practices the leverage and efficiency of a large health system while letting them stay independent, and gives patients affordable, whole-person care beyond the standard OB-GYN visit.
Neel Shah
Neel Shah is a New York-based healthcare-fintech operator and the chief executive of Zaya Care, a startup that helps independently-owned practices accept insurance profitably. Before Zaya, he ran commercial and product finance at Cedar, the healthcare billing and payments company. His work sits at the unglamorous seam of American medicine - the paperwork, reimbursement and revenue plumbing that decides whether a solo dietitian, physical therapist or acupuncturist can afford to take insurance at all. Zaya, which began by importing a European-style model of maternal care and negotiating coverage with major payers, now pitches itself as the financial leverage of a large medical group for providers who want to stay independent.