mashgin
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Mario Paganini Wants Marketing to Earn the Pause
After helping technical companies explain themselves through an exit, two unicorn journeys, and a string of rebrands, Mashgin’s CMO has reduced his craft to a demanding idea: attention must be earned.
Mukul Dhankhar
Mukul Dhankhar is the co-founder and CTO of Mashgin, the AI-powered self-checkout company that uses 3D computer vision to ring up items in under 10 seconds - no barcodes needed. Founded in 2014 out of Y Combinator, Mashgin reached unicorn status in May 2022 with a $62.5M Series B at a $1.5 billion valuation led by NEA. Dhankhar built the core computer vision technology drawing on his background at Toyota's humanoid robotics lab and Bell Labs. As of April 2025, Mashgin has processed over 1 billion transactions across 3,000+ convenience stores, 150 sports venues, 50 airports, 50 college campuses, and 100 hospitals.