marketing-transformation
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Heather Adkins Is Rebuilding Marketing Like a Job Site
At Trimble, Heather Adkins is turning a 300-person marketing organization into one shared growth engine. Her method is less campaign magic than construction discipline: align the plans, pour the foundation, and make every name earn its place.
Kathryn Condon Has to Make Vanguard Feel New Without Making It Feel Different
After nearly 13 years at Fidelity, Kathryn Condon took one of finance's trickiest briefs: help Vanguard reach a broader generation of investors while protecting the trust that made the brand matter.
Martyn Etherington Canceled 200 Events. Then He Made Marketing Accountable.
At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.
Jackie Helfrich Sells the Invisible Parts That Hold the World Together
She markets connectors and sensors most people never see - the components inside airplanes, hospitals, factories and power grids - and has spent 20 years turning quiet industrial hardware into a story buyers can follow.
Benji Baer
At CBRE, Benji Baer turned a career spent marketing financial products into a mandate to make real estate legible, measurable and culturally relevant. Her method joins brand ambition to operational accountability - with room for grit, flexibility and the people doing the work.