marketing-science
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Executive · Operator · Founder
Jon Lorenzini Wants Marketing’s Prettiest Graphs to Earn Their Keep
After years inside Google, Facebook and Snap, the LiftLab executive has arrived at a bracing standard for analytics: if a dashboard does not change a decision, it is décor.
jon-lorenzini · liftlabRead →
Media · Enterprise · Ai
The $8.7 Billion Media Buyer Betting Its Edge Is an Open Door
Horizon Media became one of America’s largest media agencies without joining a global holding company. Now it is trying to prove that independence can be more than an ownership detail - it can be a product strategy.
media-agency · media-buyingRead →