marketing-roi
(2)
Greg Dolan Built a Compass for Marketing's Next Dollar
The former Kraft and Campbell's marketer spent years asking what conventional reports could not answer. With Keen Decision Systems, he turned that frustration into a forward-looking system for deciding where the next dollar belongs.
Improvado
Improvado is an AI-powered marketing analytics and intelligence platform built for enterprises and agencies. Founded in 2015, it connects 1,000+ data sources - from Google Ads and Meta to Salesforce and Shopify - and pipes everything into a unified data layer that feeds an AI agent capable of generating dashboards, monitoring data quality, running A/B tests, and delivering cross-channel marketing insights in natural language. The platform covers the full analytics stack: ETL/ELT pipelines, data governance, AI-native BI dashboards, and agentic execution - all in one environment. Backed by $34M in funding from Updata Partners, Bullpen Capital, and Nexus Venture Partners, Improvado serves Fortune 500 companies and global agencies including ASUS, Eicoff, and Booyah Advertising.