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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

marketing-franchise

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Company
WSI sells the expertise behind the click
Ai · Enterprise · Education

WSI sells the expertise behind the click

A furniture showroom, a community bank, and a franchise fee reveal how WSI turns a global network into a local consulting business. The useful lesson starts before anyone buys an ad.

digital-marketing · ai-consultingRead →
Company
The 30-Year-Old Internet Franchise That Learned to Sell AI
Ai · Enterprise · Ecommerce

The 30-Year-Old Internet Franchise That Learned to Sell AI

WSI was franchising websites before Google existed. Three decades later, its local-owner, global-network model is being repurposed for a harder assignment: helping ordinary businesses make sense of AI.

digital-marketing · ai-consultingRead →