marketing-finance
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Ryan Barker and the Price of Being Loved
Ryan Barker built BERA around a question that makes marketing departments uncomfortable: what is a customer’s affection actually worth? His career follows that question from brand research to financial models, a company sale, and the microphone.
PvX Partners
PvX Partners is a Singapore-based fintech that provides non-dilutive user acquisition (UA) financing to mobile game studios and consumer app companies. Instead of equity or traditional debt, PvX funds a portion of a company's monthly marketing spend based on the historical performance of user cohorts, sharing downside risk if those cohorts underperform. Its financing is powered by Lambda, a proprietary machine-learning underwriting and intelligence platform, allowing profitable apps to scale user acquisition budgets without giving up ownership.