marketing-data
(4)
Alexander Högman
After years inside marketing departments, Alexander Högman turned the spreadsheet sprawl he knew firsthand into Camphouse. His long game is less about replacing judgment with AI than giving global media teams one trustworthy place to use it.
Aqfer
Aqfer is a white-label marketing data platform - 'The Marketing Data Engine' - that gives adtech and martech companies the heavy data infrastructure they need without building it themselves. Founded in 2018 by ad tech veterans Dan Jaye and Raymie Stata, Aqfer handles data collection, enterprise identity resolution, audience enablement, and AI data enablement at massive scale, processing trillions of rows of marketing data inside a client's own cloud. The pitch is blunt: cut back-end data costs by 40-50% and ship new data products in weeks instead of years.
Bill Schild
Bill Schild is the CEO of Aqfer, a marketing data Platform-as-a-Service built for the advertising and marketing ecosystem. Appointed in August 2025, he is a 20-plus-year ad-tech operator known for scaling growth-stage companies and steering them to acquisitions, with prior leadership runs at Viant, Beeswax (acquired by FreeWheel/Comcast), Channel Factory, and WeWork. At Aqfer he is positioning the company as the data infrastructure layer for the GenAI era.
Daniel Kravtsov
Daniel Kravtsov is the CEO and Co-Founder of Improvado, a San Francisco-based AI-powered marketing intelligence platform that aggregates data from 500+ sources into a unified pipeline. A serial entrepreneur with 15+ years in digital marketing and ad tech, Kravtsov previously founded RTB-Media (acquired by Between Exchange in 2016) and Rizzoma.com before pivoting in 2017 to build Improvado into a $34M-funded revenue data platform serving enterprise marketers worldwide.