marketing-agencies
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Chris Martinez Built an Agency by Learning What to Measure
A failed soccer magazine taught Chris Martinez the cost of running on instinct. He spent the next decade turning a scrappy web business into Bloom Partners - and making the numbers impossible to ignore.
Santi Bibiloni
Santi Bibiloni is the Co-Founder and CEO of COR, an AI-powered project profitability platform built for creative agencies, consulting firms, and professional services. Born in Buenos Aires and now based in San Francisco, he bootstrapped his first agency Balloon Group to 400 clients across 12 countries before pivoting to solve the profitability problem he lived firsthand. COR has raised ~$7.9M, grown 9% month-over-month, and counts Ogilvy, BBDO, and McCann among clients in 38 countries — backed by unicorn founders and the board member who built DoubleClick.