manufacturer-to-consumer
(2)
Quince
Quince is a San Francisco e-commerce company that sells luxury-grade essentials - Mongolian cashmere, washable silk, Italian leather, Turkish cotton - at prices that look like typos. It does this by skipping the wholesale layer entirely and shipping straight from partner factories using its own Manufacturer-to-Consumer (M2C) operating system.
Sid Gupta
Sid Gupta is the Co-Founder and CEO of Quince, a San Francisco-based manufacturer-to-consumer (M2C) brand that sells luxury-quality cashmere, silk, and home goods at a fraction of traditional retail prices. Founded in 2018 alongside his wife Zunu Mittal and CTO Sourabh Mahajan, Quince reached a $10.1 billion valuation in March 2026 after raising a $500M Series E led by Iconiq Capital. Before Quince, Gupta built Lolli & Pops, a specialty candy retail chain, from 11 struggling locations to nearly 100 stores across 28 states. A University of Chicago economics graduate and Stanford MBA, he has spent his career dissecting pricing inefficiencies in consumer retail - and building businesses to exploit them.