A bootstrapped host from Chicago spent 13 years betting that real humans and owned hardware beat cheap resellers and chatbots. In 2023 private equity agreed - to the tune of roughly $19 million.
The bootstrapped host turned WordPress maintenance into a subscription - wrapping cloud infrastructure, security, developer tools and human support into one unusually tidy control room.
WP Engine built a large business by taking the anxiety out of WordPress. Now it is turning that trusted foundation into an operating layer for publishers, stores, agencies and AI-powered websites.