Cesar Donofrio

Cesar Donofrio is the co-founder and CEO of Making Sense LLC, a Palo Alto-based technology consulting and software development company he built from a startup in Mar del Plata, Argentina into a 350-person nearshore powerhouse serving mid-market U.S. enterprises. Over 20+ years, he has co-founded five companies - including Doppler (email marketing), Lander (acquired by a Silicon Valley firm), and Viallion (AI-driven investment platform) - while championing a talent model where 90% of the workforce is Latin American. Named Top Midmarket IT Executive of the Year in 2017 and a Nearshore Americas Power 50 Leader, Donofrio blends engineering precision with UX philosophy and AI strategy to deliver measurable business transformation.