luxury-real-estate
(8)
The Oldest Trick in Miami Is Knowing What Counts as News
Kreps PR has kept its first client for more than three decades. Its real product is not publicity alone, but the patient translation of towers, hotels and balance sheets into stories people choose to repeat.
Sally Forster Jones and the business behind the beautiful house
A $70 million sale gets the attention. The team behind Sally Forster Jones Group, now Forster Jones International, shows how much work happens before anyone gets the keys.
Marketing Designs sells the house. And the agent’s next listing.
A Bay Area agency turns property details into brochures, websites and neighborhood reports. Its real specialty is keeping the agent in the picture after the house is sold.
Elaine Hung Built the Digital Front Door to Canadian Luxury Real Estate
At Sotheby’s International Realty Canada, Elaine Hung turned a quiet website into an operating system for attention - combining technology, research and disciplined storytelling to make a legacy brand useful in a digital market.
How Sotheby's International Realty Canada Turned the Humble Listing Into a Global Media Campaign
The Canadian brokerage sells homes, but its sharper product is attention: a local agent, a polished media machine and a global referral network packaged into one listing agreement.
The Utah firm turning lava fields and ski beaches into billion-dollar addresses
One firm raises the capital, builds the resort, and runs the spa. Inside Reef Capital Partners, the Utah operator behind Black Desert's PGA debut and a $5 billion ski village above the Jordanelle.
Douglas Elliman Real Estate
The 114-year-old New York brokerage sells the top 5% of the housing market - and is now betting a leadership shake-up, a global alliance and a hard turn toward profitability can keep it there.
duPont REGISTRY
duPont REGISTRY is a luxury automotive lifestyle brand and digital marketplace that has connected affluent buyers and sellers of exotic, classic and collector vehicles since 1985. What began as a glossy print catalog of fine automobiles has grown into an omni-channel ecosystem - marketplace listings, a long-running magazine, exotic-car financing, insurance, editorial content and events - serving high-net-worth enthusiasts. Now part of duPont REGISTRY Group (Driven Lifestyle), the company facilitates billions of dollars in luxury vehicle transactions each year from its base in Clearwater, Florida.