luxury-kids
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Maisonette
Maisonette is a curated online marketplace for babies, kids, and parents - often described as the 'Net-a-Porter of childrenswear.' Founded in 2017 by two former Vogue staffers, it brings together clothing, shoes, toys, nursery furniture, and home decor from hundreds of independent and luxury brands in one design-led storefront, layered with its own private-label lines like Maison Me and Neon Rebels.
Sylvana Durrett
Sylvana Ward Durrett spent eight years producing the Met Gala as Vogue's director of special projects before walking away to build Maisonette, a curated online marketplace for children's clothing, toys and home decor she co-founded in 2017 with fellow Vogue alum Luisana Mendoza de Roccia. She turned a parent's frustration - the missing 'Net-a-Porter for kids' - into a venture-backed consumer company headquartered in Brooklyn, applying the editorial taste and relentless work ethic she absorbed in 14 years at Conde Nast to the messy, fragmented world of kids' retail.