luxury-hotels
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The Point PR knows a hotel room can be a magazine set
A Hollywood penthouse, four photo shoots and a useful lesson in publicity: give people something they can use. Inside the hospitality agency turning places into stories.
The Hospitality Giant That Owns Almost No Hotels
Hilton runs more than 8,000 hotels across 140-plus countries and barely holds the deeds to any of them. The real business is a fee machine wrapped around 200 million loyalty members - and it started with one man and a cheap hotel in Cisco, Texas.
Accor
Accor began with a roadside Novotel and grew into a 45-brand hospitality system. Its most valuable room may now be the one it never owns.
The Leading Hotels of the World
The luxury hotel company that owns no uniform look has spent nearly a century making independence scalable. Its product is not a room so much as a pact: global reach for hotels that refuse to become interchangeable.
IHG Hotels & Resorts
IHG looks like a hotel company from the lobby. Behind the desk, it is a fee-driven platform connecting 21 brands, thousands of property owners and more than 160 million loyalty members - with very little real estate on its own balance sheet.