luxury-apparel
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Peter Millar
Peter Millar is a Raleigh, North Carolina-based luxury lifestyle apparel brand founded in 2001 around a single cashmere sweater. It has grown into a full men's and women's collection spanning tailored clothing, sportswear, resort wear and technical golf apparel, sold through its own retail stores, e-commerce site, and premium wholesale channels such as golf pro shops and department stores. Owned by Swiss luxury group Richemont since 2012, Peter Millar pairs classic American style with performance fabrication and also operates the golf-lifestyle brand G/FORE, which it acquired in 2018.
RUTI INC.
RUTI is a women's fashion label and boutique chain founded in 2009 by Israeli-American designer and former tech executive Ruti Zisser. Built on three rules - cool, flattering, and practical - the brand designs ready-to-wear clothing, shoes, bags and accessories aimed at women over 35, and pairs its slow-fashion boutiques with a homegrown AI platform (including opt-in facial recognition and a purpose-built retail CRM) that personalizes both in-store and online shopping. Headquartered in the Bay Area with stores across California, New York, Arizona and Dallas, RUTI raised a $6M Series A in 2019 led by Viola Ventures.