luxembourg-startup
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MarketLeap
MarketLeap is an AI-driven ecommerce accelerator that helps consumer brands launch and scale on global marketplaces such as Amazon, Walmart, eBay, OTTO, BOL and TikTok Shop. Founded in 2022 by former Amazon and Jumia executives Mamoun Benkirane and Mekki Mouaddeb, the platform combines automation, analytics and hands-on operations - including listing optimization, dynamic pricing, marketing, inventory forecasting and VAT/tax compliance - under a 'skin in the game' model that absorbs marketing costs and runs on 30-day rolling contracts. The company raised an $8M Series A in February 2025, bringing total funding to about $10.7M.
Mamoun Benkirane
Mamoun Benkirane is the co-founder and CEO of MarketLeap, an AI-driven operating system that helps direct-to-consumer brands sell and scale across global online marketplaces. A former Amazon and Jumia executive who built and expanded marketplaces across Europe and Africa, he started MarketLeap after realizing that even the biggest platforms left independent sellers drowning in fragmented data and complexity. Backed by an $8M Series A led by Smedvig Ventures in 2025, MarketLeap now operates across 30+ countries and is expanding into Madrid and New York.