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Fair Warning
Fair Warning is a New York-based, members-only art auction platform founded in 2020 by Loic Gouzer, the former Chairman of Post-War and Contemporary Art at Christie's. Rather than staging sprawling sales, Fair Warning sells one carefully chosen lot at a time to a screened community of collectors through its mobile app, where bidding happens with a swipe. The company positions itself as a leaner, more transparent alternative to legacy auction houses, charging a flat 15% buyer's premium and building a catalogue around artists it has conviction about.
Alexandra Bonetti
Alexandra Bonetti is a Venezuelan-born, New York-based founder who turned a barre studio into a thesis about people. She built Bari Studio, ran it for nearly a decade, then sold it in 2018 to launch Talent Hack, a vertical SaaS platform that helps fitness and wellness creators sell classes, find work and grow independent businesses - a company whose $17M Series A was billed as the largest ever for a Latina-led software startup. On the side she co-founded Fair Warning, the members-only fine art auction app started with former Christie's rainmaker Loic Gouzer, where she serves as fractional CEO. Her through-line is unglamorous and consistent: bet on people first, build the tools they are missing.