
The Whatnot co-founder did not begin with a grand theory of live commerce. He watched collectors bend the internet to their needs, built what they were already asking for, and kept the useful rough edges.

Vincent Yang is the co-founder and CEO of Firework, the world's largest AI-powered video commerce platform. A serial entrepreneur with a Stanford MBA, he previously co-founded EverString (acquired by ZoomInfo) and built a career spanning investment banking at J.P. Morgan and venture investing at Summit Partners. At Firework, Yang raised $270M+ in funding - including a $150M SoftBank Vision Fund 2-led Series B - and built a platform used by 1,500+ global brands to embed shoppable live and short-form video directly on their owned digital properties. Named to Ad Age's Tech Power List 2024, he is now betting on agentic AI as the next frontier of commerce.