linear-lighting
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Elemental LED Inc.
Elemental LED (now operating as Elemental Brands) is a Reno, Nevada engineering and manufacturing company that designs, builds and sells linear low-voltage LED lighting. Founded in 2008 at the dawn of the LED era and led by founder Randy Holleschau, it has grown into a multi-brand platform - Diode LED, Lucetta, Lucetta CI, Gammalux and Elemental LED - covering distribution, specification, custom integration and architectural markets. The company holds patents across optics, LED light engines, drivers and power, manufactures in the United States for Buy America compliance, and serves customers ranging from electrical contractors to Apple, Google, NASA and Marriott.
Randy Holleschau
Randy Holleschau is the founder, President and CEO of Elemental LED, the Reno, Nevada manufacturer that became one of America's largest providers of low-voltage linear LED lighting. A serial entrepreneur who says he has started more than fifty businesses and built what became DHL eCommerce, he has advised Fortune 500 companies including Charles Schwab, Bank of America, UBS and the USPS. Under his lead, Elemental LED has filed for close to 100 patents and operates two divisions, the wholesale Diode LED brand and a business solutions arm, while running on a homegrown culture code he calls FUCA: Focus, Urgency, Collaboration, Accountability.