likeness-protection
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Loti AI
Loti AI is a Seattle-based startup that scans the public internet to find, verify, and remove unauthorized uses of a person's face and voice - including deepfakes, AI impersonations, scams, and leaked content. Founded in 2022 by Luke Arrigoni, Rebekah Arrigoni, and Hirak Chhatbar, the company began protecting A-list celebrities through talent agencies like WME and CAA, then opened a free consumer tier so anyone can claim control of their own likeness. Its automated takedown engine removes flagged content with roughly a 95% success rate, typically within about 17 hours.
Luke Arrigoni
Luke Arrigoni is the founder and CEO of Loti, a Seattle startup that hunts the internet for deepfakes, impersonators, and unauthorized images of its users and gets them taken down - usually within 17 hours. A mathematics graduate turned data scientist, he spent over a decade running the AI consultancy Arricor for clients like Getty Images and AT&T before co-founding Loti in 2022 with his wife Rebekah Arrigoni. The company scans roughly 100 million images and videos a day, has captured a large share of the A-list celebrity market, raised a $16.2M Series A led by Khosla Ventures, and now offers free likeness protection to everyday people.