Reframe Financial

Reframe Financial is a Los Angeles-based insurtech building digital-first insurance for the messy middle of life - the years when millennials and Gen Xers are raising kids and starting to care for aging parents. Its flagship product, Reframe LifeStage, bundles Indexed Universal Life insurance with cash value and long-term care benefits into a single policy that evolves across three life stages, sold through employers and associations with online underwriting that skips the lab tests and interviews.