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Executive · Operator · Advisor
Becky Jones Has Spent 25 Years Making Advertising Feel Human
An internship pulled her toward cable. A research job got her through the door. At Viamedia, Becky Jones turned the supporting work of marketing into a 25-year study of how people, culture and technology move together.
becky-jones · viamediaRead →
Media · Enterprise · Ai
Viamedia Kept the Cable Pipes - Then Built an Ad-Tech Engine on Top
For two decades, Viamedia sold the awkward local minutes inside cable television. Now it is using those same operator relationships to make fragmented, cross-screen advertising feel like one buy - a practical reinvention with lessons for any legacy business sitting on overlooked distribution.
ad-tech · local-advertisingRead →