Lexer

Lexer is a Customer Data and Experience Platform (CDXP) built for retail and consumer brands. It unifies fragmented data from ecommerce, in-store, loyalty, email and SMS into a single customer view, then layers on analytics, predictive intelligence and activation so marketing, sales and service teams can understand and engage customers in a personalized way. Founded in Melbourne in 2010 and now used by 150+ brands including The Iconic, Rip Curl, Zimmermann and Quiksilver, Lexer positions itself as a retail-specialized alternative to horizontal enterprise CDPs.