legal-marketing
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Executive · Operator
Janelle Weed Makes Complex Expertise Worth Reading
The Bennett Jones chief marketing officer built her career at the quiet intersection of literature, law and business - turning specialist knowledge into work that clients can actually use.
janelle-weed · bennett-jonesRead →
Executive · Operator · Advisor
How Peter Wismath Made an Old Law Firm Feel Like a Cup of Coffee
At Cassels, the chief marketing officer has spent the years since 2015 turning brand, office design and client listening into one practical idea: make an institution easier to talk to.
peter-wismath · legal-marketingRead →
Executive · Operator · Advisor
Lindsay Everitt Makes a Law Firm’s Quiet Work Legible
From a television control room to the executive table at Goodmans, Lindsay Everitt has built a career around a deceptively hard task: helping expertise travel through relationships.
lindsay-everitt · goodmans-llpRead →