Leana Less

Leana Less is a global marketing leader who in 2024 became the first-ever Chief Marketing Officer in the 111-year history of Bealls, Inc., the family-owned Florida off-price retailer. A South African who built a 27-year career spanning MediaCom Africa, nearly 13 years at The Coca-Cola Company, global consumer marketing at Estee Lauder's Aveda, and a marketing transformation at Chico's FAS, she is known for turning marketing from a cost center into a growth engine across brand, ecommerce and loyalty. She describes herself as 'an activator' who refuses to wait for the green light.