
Long before event tech became a fashionable phrase, Williams was explaining scanners, shared databases and the small operational choices that make a crowded show feel effortless. His career is a study in staying with the problem while the tools keep changing.
The company behind millions of registrations is betting that the dullest moment at a conference - the badge scan - can become its most valuable data point. The playbook is equal parts software, field crews and half a century of scar tissue.