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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Lauren Banyar Reich and the Six-Month Experiment That Lasted Eleven Years
Founder · Executive · Advisor

Lauren Banyar Reich and the Six-Month Experiment That Lasted Eleven Years

She gave herself six months to try running a PR agency. Lauren Banyar Reich built LBR/PR around a more useful question: what would make the work worth doing, for everyone involved?

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Legend
Lauren Banyar Reich Built a PR Firm for Real Life - Then Found Its Next Chapter
Founder · Executive · Operator

Lauren Banyar Reich Built a PR Firm for Real Life - Then Found Its Next Chapter

She started LBR/PR as a six-month experiment and spent more than 11 years proving that an agency could be candid, flexible and serious about earned trust. Its 2026 acquisition by Geben Communication made the experiment a blueprint.

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