laundry
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Vestacy
Advent International carved four household cleaning icons out of Reckitt, handed them to a former Louis Vuitton chief, and told 3,000 people to act like founders. The result is Vestacy - a $4.8 billion bet that old brands can learn new speed.
Poplin
Poplin is a nationwide app-based laundry marketplace that connects households with vetted, background-checked local 'Laundry Pros' who pick up, wash, dry, fold, and return laundry - typically within 24 hours - for about $1 per pound with free pickup and delivery. Founded in 2018 as SudShare by father-and-son duo Mort and Nachshon Fertel, the company rebranded to Poplin in 2023 and now spans 500+ cities and 8,000+ zip codes, powered by a network of over 100,000 independent Laundry Pros who work from home using their own washers and dryers.