latin-music
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Media · Enterprise
Criteria Entertainment Built a Borderless Back Office for Latin Music
Diana Rodríguez left the major-label tower and built the connective tissue artists rarely see: one small, multilingual team coordinating management, publicity and market entry across the Americas. The useful lesson is not glamour. It is patience, local knowledge and the discipline to say no.
latin-music · artist-managementRead →
Media
The Exclusive Agency knows who gets the next call
From the Latin GRAMMYs to Peso Pluma’s tours, Elina Adut’s firm works where artists, media and markets meet. Its pitch is a single publicity team with more than one cultural frame of reference.
public-relations · latin-musicRead →
Media · Enterprise · Social
Guerrera PR knows when to let Dad do the talking
A father’s Coachella story became a billboard people wanted to share. Inside Loren Medina’s agency for Latin artists whose identities refuse to fit the usual boxes.
public-relations · latin-musicRead →