
Chris Cochran built FreightWise by making shipping costs easier to see. Buying Kuebix gave the second-time founder a different assignment: keep a software community running, and give its customers a reason to stay.
The Tennessee logistics company sells software, freight expertise and an unusual promise: expose the cost hiding between a quote and the invoice. Its biggest bet was rescuing Kuebix and rebuilding it for the shippers enterprise software tends to overlook.