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Neil Patel is a British-American digital marketing entrepreneur who turned a failed teen job board into a global marketing empire. Co-founder of NP Digital (a $100M+ agency), Crazy Egg, KISSmetrics, and acquirer of Ubersuggest and AnswerThePublic, he drives 10M+ monthly visitors to neilpatel.com, has been recognized by Obama, the UN, Forbes, and the WSJ, and prefers flying Southwest economy class despite owning four Beverly Hills homes.

Hiten Shah is a serial SaaS entrepreneur, angel investor, and startup advisor who co-founded KISSmetrics, Crazy Egg, Nira (acquired by Dropbox in 2024), and Product Habits. Over 20+ years, he has built and scaled multiple companies using a philosophy of radical customer obsession, clarity of communication, and deliberate execution. He advises 120+ startups, has invested in 25+ companies, and shares insights through his newsletter, The Startup Chat podcast, and a 272K+ following on X.