
He built an agency in a spare bedroom, sold it, started again and carried a copywriter's eye into enterprise AI. The through-line is not reinvention for its own sake - it is the stubborn craft of making an idea clear enough to travel.

Gravyty, Podia, Khoros, Bevy, Personify and a crowd of rivals all sell the same promise - that your audience is an asset you control. The platforms making that promise keep getting bought, merged and switched off.

Six platforms - from open-source Discourse to enterprise Khoros and Salesforce - are quietly fighting over the same thing: the conversations your customers have about you. Building that crowd turns out to be the easy part. Owning it is where it gets expensive.

Zendesk, Khoros, Thinkific, Disciple and a pack of rivals are betting that organizations will pay to own the audiences they once rented from Facebook. Here is how the community software scramble is shaking out.

Almabase, Hivebrite, Gravyty, Zapnito, Threado, Khoros and a pack of forum-software veterans are all selling one promise - a place your people gather that you actually own. The market got crowded, then it started eating itself.