A Cleveland bank with roots older than most of the states it serves is leaning into middle-market companies, digital lending, and a $2.8 billion vote of confidence from Scotiabank. Here is how KeyBank actually makes money - and who it makes money for.

From a neighborhood reading garden to mobile ATMs dispensing tacos, KeyBank's chief brand officer has built a career around one durable idea: institutions earn attention by showing up in people's actual lives.