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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

kenvue

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Legend
Jonathan Halvorson Has Spent 20 Years Making Big Brands Feel Less Like Big Brands
Executive · Operator

Jonathan Halvorson Has Spent 20 Years Making Big Brands Feel Less Like Big Brands

From Oreo's real-time swagger to Kenvue's digital shelf, Jonathan Halvorson has built a career around one deceptively hard brief: make global marketing more personal without making it creepy, generic or needlessly complicated.

jonathan-halvorson · jon-halvorsonRead →
Company
Johnson & Johnson
Health · Enterprise · Consumer

Johnson & Johnson

It stopped making the Band-Aid. What is left is a $94-billion bet that the future of Johnson & Johnson is written on a prescription pad and a robotic arm.

johnson-and-johnson · jnjRead →