GudangAda

GudangAda is an Indonesian B2B e-commerce marketplace founded in 2019 that connects manufacturers, distributors, wholesalers and retail stores across the country's fragmented fast-moving-consumer-goods supply chain. Alongside its marketplace it offers logistics, merchant tools and financing so small retailers can source, order, pay and receive goods in one app. After scaling to roughly half a million SMEs and about $6 billion in transaction value on more than $135 million of venture funding, the company retrenched from its capital-intensive FMCG model and pivoted toward beauty and personal-care retail under its Kaka Beauty brand.