Jaclyn Fu

Jaclyn Fu is the co-founder and co-CEO of Pepper, the direct-to-consumer bra brand built for small-chested women that grew from a Kickstarter funded in 10 hours into an eight-figure company that has sold more than one million bras. A UC Berkeley graduate and former product marketer at Mozilla, Etsy and Conversocial, she turned four words scribbled on a road trip - 'bras for Asian Americans' - into a movement to redefine how small chests are seen. She and co-founder Lia Winograd landed on Forbes' 2020 30 Under 30 list for Retail & Commerce.