italian-fashion
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Gian Luca Bersezio
Gian Luca Bersezio is the Chief Marketing Officer of Max Mara Fashion Group, the Italian luxury house behind Max Mara and Max&Co. A marketing and brand-communication leader with more than 15 years across global fashion and lifestyle brands, he built his reputation as director of global brand and communication at Timberland - where he led campaigns like the 50th-anniversary 'This Is Not A Boot' and high-profile collaborations - before moving into the Max Mara group. He is known for blending creative instinct with commercial strategy across brand positioning, campaigns, retail and omnichannel growth.
Krista Mullen
Krista Fraioli Mullen is Chief Marketing Officer of Eleventy USA, LLC, the New York arm of the Milan-founded 'smart luxury' label Eleventy. She spent more than a decade at Harry Winston, climbing from US marketing coordinator to Director of US Marketing & Public Relations, learning to sell objects whose price is rarely printed. Educated in public relations at Hofstra University, she began her career in business development at Tangram International Exhibitions before moving into jewelry. At Eleventy she works on the American side of a brand that counts the United States as its largest market, roughly 45 percent of a business that reached about 125 million euros in 2025. Her public footprint is deliberately thin: one LinkedIn profile, no personal Instagram, no manifesto. In an industry that mistakes volume for influence, that is its own kind of statement.