Simply Wall St

Simply Wall St is a Sydney-based fintech that turns complex financial data into simple, colorful visuals so everyday people can research and analyze stocks with confidence. Best known for its 'Snowflake' infographic that grades companies across valuation, growth, financial health, past performance and dividends, the platform covers 120,000+ stocks across 90 global markets and is used by more than 7 million investors worldwide. Founded in 2014 by Al Bentley, it operates a freemium subscription model and has grown from a visual research tool into an integrated portfolio and community investing platform.