Picnic

Picnic is a London-born ad-tech company building user-first advertising for the open web. It packages social-media-style ad formats - Stories, swipe-to-act, emoji reactions - and delivers them on premium publisher inventory, aiming to make ads people actually engage with rather than ignore. Founded in 2017 by Matthew Goldhill, Picnic pairs its creative formats with PIQ, an inventory-quality platform, and ships every campaign carbon neutral, claiming roughly 50% lower emissions than the industry standard.