inturn
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Ronen Lazar and the price of standing still
A living-room auction venture led Ronen Lazar to a less glamorous corner of commerce: the stock nobody had sold. With INTURN, and now RADAR, he has kept returning to the distance between having inventory and knowing what to do with it.
INTURN
INTURN is a New York-based enterprise SaaS company that helps brands and retailers manage, price and sell their excess and end-of-season inventory. Founded in 2013, it built one of the first digital platforms to replace spreadsheets and email in the roughly $250 billion off-price apparel trade, connecting sellers with a global network of buyers in private, controlled online showrooms. The platform centralizes inventory data, automates offers and negotiations, and provides analytics to recover margin on stock that would otherwise be liquidated at a loss. INTURN raised $36 million in venture funding, including a $22.5 million Series B in 2017 led by B Capital Group, and was acquired by AI retail company Mad Street Den in November 2022.
Thomas Zanetich
Thomas Zanetich is the CEO of INTURN, the New York enterprise software company that helps large consumer brands manage and sell off slow-moving and excess inventory. He spent close to a decade inside INTURN, most visibly running client success for accounts like Nike, Levi's and KIND, before acquiring the business and taking it back to independent ownership after its stint inside AI firm Mad Street Den. His pitch is unglamorous but real: the surplus goods piling up in warehouses are one of retail's most expensive problems, and there is money hidden in getting rid of them well.